I'm Sadie Simpson

Nice to have you here! Since you’ve made it all the way to my corner of the internet, I thought I’d introduce myself.

I am a Group Exercise Instructor & Certified Intuitive Eating Counselor in Asheville, North Carolina. With over 14 years of experience in the wellness industry, I’ve seen how disordered behaviors from gym members, group fitness instructors, and personal trainers can be all-consuming:


yo-yo dieting

weight cycling

body dysmorphia

disordered eating

and the high prevalence of anti-fat bias among both exercisers and fitness professionals

I’ve also personally experienced these things myself.

There’s a major dissonance in regards to nutrition, weight loss and body image in a gym setting. Weight loss is one of the top 5 reasons people join a gym, however, most front-line staff aren’t trained to legally give out weight loss advice. But, because we’re constantly asked about this stuff, most fit pros either give out a generic response that’s not well-received by the client, or they step outside of their scope of practice by prescribing meal plans or supplements.

It is unethical (and often, illegal) for fitness professionals to give out individualized nutrition advice, but often we do it anyway because weight loss = more members, more clients, and more money…

and that feels just plain skeezy & manipulative.

Most, if not all, group fitness instructors and personal trainers I know got into this business because they have a genuine desire to help motivate people to live a healthier lifestyle. That’s awesome! But it’s time we begin to question what being helpful, motivating, and healthy actually even mean.

Is it helpful sell weight loss when, statistically speaking, most people who lose 5-10% of their bodyweight through intentional efforts (dieting + exercise) will regain that weight within one year? No, it’s not.

Is it motivating to be shamed into exercise by hearing words like “no excuses” “no pain no gain” and “let’s undo the damage from the weekend” from fitness professionals? Oh no.

Is it healthy to spend so much time, effort, energy and money in the pursuit of a specific number on the scale. Nah.

Do we genuinely want to “help people get healthier” if we’re encouraging individual behavior change without also taking lived experience, personal trauma, and social determinants into account? Nope.

Is it possible to improve your gym membership numbers, increase your class attendance, enroll new clients, and grow a thriving fitness business without promoting weight loss and resorting to manipulative and shame-based tactics? Hell yes it is!

and I'm here to help you do that.

Drawing from over a decade in the fitness industry, I’m dedicated to helping other fit pros serve their clients, participants, and members in a genuine, values-driven way.

My past experiences include instructing a variety of group exercise and aquatic fitness classes since 2007, supporting wellness and membership efforts for the YMCA of Western North Carolina from 2012-2018 by serving in many leadership roles (Group Exercise Coordinator, Healthy Living Director, Senior Membership and Healthy Living Director) where I had the opportunity to supervise 30+ front-line fitness and membership staff, facilitate national YMCA of the USA health and fitness certifications for local and regional staff, recruit and mentor group fitness instructors, and co-develop multiple association-wide strategic initiatives.

Although, I am no longer serving in a leadership capacity for this organization, I continue to teach multiple group fitness classes each week for the Y.

In addition to that, I’m a Certified Intuitive Eating Counselor. Intuitive Eating is an anti-diet, self-care wellness framework that integrates instinct, emotion, and rational thought. Intuitive Eating is a weight-inclusive, evidence-based model that is aligned with Health at Every Size. The goal of Intuitive Eating is not weight loss, but is, instead, doing the inner work to shift your beliefs & behaviors to cultivate a more satisfying relationship with food and your body.

I approach health, fitness, and wellness from a lens of justice, equality, and autonomy. I believe that “getting healthy” is WAY more complex than simply telling an individual they need to eat differently and exercise more.

I’m excited to bring my experiences from the fitness industry and as an Intuitive Eating Counselor together and create opportunities for other health and fitness professionals to disengage from diet culture.

If you’re interested in working together, click the links below to learn more about my current services:

Trainings & Workshops

Professional Consultations

Individual Intuitive Eating Coaching

Coming soon: Shame Free Fitness 

Get in touch! If you have any questions, feel free to email me anytime: sadie@sadiesimpson.com